Rolf Prima

Rolf Prima
Rolf Prima does build and develop first class wheels for bicycles - Road, Cyclocross, Gravel, MTB, Tandem - since 2002.
Each wheel Rolf Prima hand-builds starts with a carefully engineered design and the best materials and custom-spec parts. The design has to pass tough tests: Machine testing to ensure lasting durability. Aerodynamic testing to reduce drag. Field-testing …
Due to the flexible hand building and a lot of in-house production Rolf Prima can offer you the wheel you want. How about some individual colours for hubs, rims or decals? Need some special hub configuration?

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Alsea Carbon, 27.5", show set

1,599.00 *
Old price 2,436.00 €
In stock
can be shipped within 2-4 days

Ares4 Disc, demo set

1,699.00 *
Old price 2,499.00 €
In stock
can be shipped within 2-4 days

Hyalite ES, 700c, SH - test set

699.00 / set(s) *
Old price 999.00 €
In stock
can be shipped within 2-4 days
* Prices including VAT plus shipping


Wheels for road bikes - light, aerodynamic and fast.

Road Disc

Wheels for road bikes and cyclocross with disc brakes - light, aerodynamic and fast.

Adventure, Gravel, Cyclocross

Wheels for GravelGrinder, Adventure bikes, … - as light and tough as possible.


Wheels for Mountain Bikes - light but made to take everything you throw at them.


Wheels for sporty tandems - Who claims, that tendem wheels must be heavy and ugly?